Clarke L. Caywood photograph

Clarke L. Caywood

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Gender Male
AffiliationsNorthwestern University
BooksThe Handbook of Strategic Public Relations and Integrated Communications
InterestsPublic Relations
Advertising
Reputation
Crisis Management
Date of Reg.
Date of Upd.
ID3356508
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Clarke L. Caywood Life story


Clarke L. Caywood has been a professor of Integrated Marketing Communications at Medill since 1989. Caywood is editor of the first and second editions of the text and professional book: The Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012).

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