Choice And Preference In Media Use: Advances In Selective Exposure Theory And Research
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| Google books | books.google.com |
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| Originally published | 2014 |
| Authors | Silvia Knobloch |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1995533 |
About Choice And Preference In Media Use: Advances In Selective Exposure Theory And Research
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. . . .