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|Chloe West Etherington
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Chloe Ferry Life story
Chloe Ferry is an English television personality from Newcastle, known for being a cast member in the MTV reality series Geordie Shore. She also took part in the nineteenth series of Celebrity Big Brother in 2017.
Love Island's Gaby Allen has Instagram Primark ad banned
The Post , shared in August 2021, used the hashtag #iworkwithprimark in its caption.
However the Advertising Standards Authority (ASA) ruled that was " ambiguous, and did not fully explain her relationship with Primark. "
However, the ASA still upheld the complaint.
It says #ad should have been put nearer the start of the caption, so it was " immediately visible to consumers viewing The Post in-feed on Instagram. "
Newsbeat has contacted Gabby Allen's representatives for comment.
The original post showed a picture of Gabby Allen with the caption: " Feeling fab but chilled Wearing these jeans and top from one and only @primark #iworkwithprimark".
Primark said the #iworkwithprimark label was enough for followers to know that This Was a sponsored post.
But the ASA says it " did not fully explain [Gaby Allen's] relationship with Primark. "
It adds that the hashtag is " long and unclear, and its content and meaning would not have been immediately obvious to consumers. "What are The Rules ?
The ASA has looked at 122 UK-based influencers - and according to Ed Senior, " overall compliance was disappointing".
He is a compliance executive at the ASA, and his job is to make sure advertising rules are being followed - he suggests that can be done in a few different ways.
The Rules say content has to " be clear, obvious and identifiable as advertising".
If someone breaks The Rules , there are different levels of sanctions.
If things escalate, people can be placed on a public list, with the ASA working with platforms to remove further content and eventually even referring them to legal authorities.
Molly-Mae Hague was found to have over a competition she tried to run on Instagram.
" Targeting someone like Molly-Mae sends a message to other influencers, who may have smaller followings, to remind them that They are under the same requirements as any other brand, " Nick Breen from Law Firm Reed Smith told The Bbc at The Time .
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Source of news: bbc.com