Brian Sternthal
| Use attributes for filter ! | |
| Affiliations | Northwestern University |
|---|---|
| Interests | Consumer Research |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3427090 |
About Brian Sternthal
Brian Sternthal holds the Mondelez International Professorship in Marketing. Professor Sternthal has published widely in marketing journals. His work focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments.
Brian Sternthal Photos
