Brands And Brand Management
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | October 2008 |
| Authors | Richard Elliott |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109715 |
About Brands And Brand Management
The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. . . .