Brand Management Strategies: Luxury And Mass Markets
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| Reviews | www.abebooks.com |
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| Published | September 8, 2016 |
| Authors | William D'Arienzo |
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
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| ID | 4035882 |
About Brand Management Strategies: Luxury And Mass Markets
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. ...