Bobby J. Calder
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Citations | 13,250 |
| H index | 43 |
| Books | Attitudes Toward Death and Funerals |
| Marketing | |
| Attitudes : Theories and Issues | |
| Interests | Consumer Psychology |
| Branding | |
| Media | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1490757 |
Bobby J. Calder Life story
Bobby J. Calder is the Charles H. Kellstadt Distinguished Professor of Marketing at the Kellogg School of Management at Northwestern University. He has worked as a consultant to many major corporate clients, and has taught at the Wharton School, University of Pennsylvania, and at the University of Illinois. ...
Bobby J. Calder Photos
