Blowing Up The Brand: Critical Perspectives On Promotional Culture
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| Google books | books.google.com |
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| Originally published | 2010 |
| Editors | Devon Powers |
| Melissa Aronczyk | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1961474 |
About Blowing Up The Brand: Critical Perspectives On Promotional Culture
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. . . .