Black Tea

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Traditional cups of Tea fall out of fashion with Young People in the UK, according to Pg Tips and Lipton-owner Unilever.

The consumer goods giant has said that the Generation Z and millennial consumers much prefer herbal teas and coffees.

As a result, the company is struggling to grow, its Black Tea brands in Western markets such as the UK and the USA.

But why the Young People 's taste have changed so much?

Unilever's chief financial officer, Graeme Pitkethly , said that although Young People do drink Tea , it tends to have "fairly high-end, expensive products".

"I drink five or six cups of builders Tea A Day , but, unfortunately, we are dying at a faster rate than the Generation Z and millennials consume it," he told investors.

According to market research firm Kantar, The British Tea industry is currently Worth £667m Per year, and in The Last two years, the demand for Black Tea has fallen by 2. 7%.

In contrast, has increased the demand for the other types of Tea , herbal teas, now is Worth £52m and cold infusions with a value of £11. 2m.

Nadia Sinel, 20, is a Big Fan of Green Tea , and Bubble Tea

"Black Tea is Too Strong and, in some cases, quite bitter, And Then you have sweeten a lot of sugar or honey," a freelance songwriter Nadia Sinel, 20, reports the BBC. "I prefer Green Tea , because it is more of a light floral taste and less caffeine. "

Ms Sinel thinks that Young People like to drink Green Tea due to its health benefits and the fact "it tastes beautiful" and other popular drinks Bubble Tea - a drink, the drink originated in Taiwan in the late 1990S , and a lemonade from the USA by the name of Calypso.

Fran Mcmonagle, 28, a Lifestyle blogger who lives in London, is not in agreement with the traditional builder's brew is so popular with the millennials.

"It's not so deeply rooted in our culture. I think we have more and more a nation of coffee drinkers," she says.

Another reason for falling demand is that a lot of younger people who are trying to reduce your intake of dairy products, amid concerns about the sector in which the impact on The Environment .

Lifestyle blogger Fran Mcmonagle, 28, says that millennials are much more in coffee

"milk alternatives go, as well as in cups of Tea . The texture of Soy Milk and Almond Milk are completely different, so the Cup of Tea to change it so that it adds a thicker, or more watery," Ms Mcmonagle. "In coffee, I don't notice it. "

Plus, a renewed demand for Tea in the afternoon and led to people your own version at home, with the expensive teas are purchased from upscale Tea shops and independent brands.

Ms Mcmonagle also says that The Rise of Instagram means that drinks need to make a great impact, so that people want to take a photo of them.

"people are more likely to post a photo of your iced latte or unicorn-Frappuccino - a drink made popular by Starbucks in the US and you share with your friends, than a standard Cup of coffee. "

the UK has also seen an explosion in the demand for Bubble Tea in 2019, with new shops popping up in several British cities.

Nicholas Phan , 30, is The Founder of the Biju Bubble Tea Room chain in London, which has seen its sales triple in The Last three years.

He started the brand in 2014 after finding that, although Bubble Tea has been available in the UK, there was not a lot of selection, and the teas were often stale Black Tea that was stored, for hours, as well as " non-dairy creamer.

Bubble Tea is now so popular, it can be found in the whole of London

Biju instead focuses on the use of a series of freshly brewed loose black, green and herbal teas, fresh milk, as well as vegan, milk and a variety of toppings.

Traditionally, Bubble Tea shops will focus on the orders as quickly as possible and automate The Process with machines, in order to get customers in and out of The Shop in as little time as you can. Many of the popular Asian brands have franchises in the UK now with this model.

In contrast, Biju encourages Young People to stay and hang out with your friends, and the drinks are all made manually.

"It was a risk, but it actually helps The Business , if the store is full and the mood is good," said Mr. Phan says.

"began When we, the brand, and we wanted something more challenging and different. The more people around, the better. The shops Draw In a lot of new customers Who See the people inside and try The Experience . "

Biju-founder Nicholas Pham said, his Tea -room potential as a hang-out spot for Young People who had helped, the sales and demand

Given all of the new teas available on the market, a resurgence of the traditional Cup of Tea is unlikely, believes Ms Mcmonagle.

"The builder's brew is not quite old-school, it is not necessarily A Brand , the each employee according to with more time," she says.

retailing, unilever, companies, millennials

Source of news: bbc.com