Big Driver

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Tech-giant Microsoft has announced two bold ambitions: first of all, carbon negative by the year 2030 - meaning that they remove more carbon from the air than it emits - and, secondly, to have removed, the more carbon in 2050 than it emitted is, overall, in its entire history.

In an interview with the BBC, Chris Fox, Microsoft president Brad Smith acknowledged that The Plan was a "moonshot" - a great idea with no guaranteed results or profitability for The Company .

He stressed, there was simultaneously a sense of urgency and the need to take the time to do The Job properly.

He also said that the tool is quite available.

Mr. Smith spoke about the planting and the direct air capture - is a method for removing carbon from the air and on the ground - as the examples of the available options.

"Ultimately, we need better technology," he said.

But don't expect Microsoft to roll-up the sleeves "This is not a business that we'll ever be, But it's a business we want to benefit," he added, announcing a $1-billion-climate-innovation Fund, founded with the intention of help others, develop in this space.

He expects support from the wider tech sector, he said, "because it is a sector that is doing well, can afford these investments, and it should. "

Microsoft President Brad Smith

But historically it is also one of the worst offenders?

went to the CES in Las Vegas, the big consumer tech show, is just the end. It was attended by 180,000 people, most of whom probably flew it to look, mountains of plastic devices screaming, the Next Big thing.

gas-guzzling cars and energy-guzzling data centers is difficult to recycle devices and the constant consumer push to upgrade to a new shiny plastic gadgets - the tech industry's green credentials are not exactly the blueprint for eco-friendliness, despite the much-publicized occasional projects.

There was no immediate announcement of other tech giants over possible partnerships with Microsoft, or in fact similar initiatives of their own - But the goal of carbon prior to the current ambitions of many, including Facebook, Google and Apple, who (not done yet) "negative" Engagement.

That is, software maker Intuit has promised to be announced carbon negative by 2030, and Jeff Bezos , in September 2019, that Amazon would be climate-neutral by the year 2040.

Mr Smith has to give an open offer to be free from Microsoft's carbon-monitoring tools.

"competition can each of us better," he said of the notorious rivalry-driven industry.

"If we each other better, The World is better off, and we should applaud each other as we take these new Steps . "

Mr Smith agreed that "the switching on of the Xbox," Microsoft games console that was so much a part of The Company 's carbon footprint the carbon that went into the creation of the cement used in its buildings.

he had, However, scaling back on cooperation with the major energy companies - on the contrary, we need more power, not less, in the coming decades, he said - and this has troubled campaign Manager of Greenpeace.

"While there is a lot to celebrate in Microsoft's announcement, a gaping hole remains untouched - Microsoft spreading to help the efforts, fossil fuel companies of drilling of oil-and gas-using machine learning and other AI technologies," commented a senior campaigner Elizabeth Jardim.

the environmental awareness, especially among the under 30-year-old believes, ultimately, a Big Driver for changes in the market, Mr. Smith.

"I think it's interesting to think about a future, to buy a product and understand how to create a lot of carbon dioxide emissions, it is like going to the supermarket and look at what you see on the shelf and see how many calories it contains," he said.

environment, microsoft, climate change

Source of news: bbc.com