Beyond Pleasure And Pain: How Motivation Works
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| Google books | books.google.com |
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| Originally published | August 9, 2011 |
| Authors | E. Tory Higgins |
| Genres | Self-help Book |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2318764 |
About Beyond Pleasure And Pain: How Motivation Works
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks. " But to understand human motivation, it is necessary to go beyond pleasure and pain. . . .