Bayesian Statistics And Marketing
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| Google books | books.google.com |
|---|---|
| Originally published | December 9, 2005 |
| Authors | Greg Martin Allenby |
| Peter Eric Rossi | |
| Rob McCulloch | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2080885 |
About Bayesian Statistics And Marketing
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. . . .