Banwari Mittal
| Use attributes for filter ! | |
| Born | India |
|---|---|
| Books | Consumer Behavior: Human Pursuit of Happiness in the World of Goods |
| Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace | |
| Customer Behaviour: A Managerial Perspective | |
| ValueSpace | |
| Customer Behavior: Consumer Behavior and Beyond | |
| Citations | 18,110 |
| H index | 40 |
| Interests | Marketing |
| Consumer Behavior | |
| Happiness | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 666544 |
Banwari Mittal Life story
Banwari Mittal is a professor at Northern Kentucky University where he teaches undergraduate and MBA courses in marketing management, consumer behavior, services marketing, marketing strategy, and e-commerce.
