Avon Products
| Use attributes for filter ! | |
| Headquarters | London |
|---|---|
| United Kingdom | |
| Ceo | Jan Zijderveld |
| Founders | David H. McConnell |
| Founded | New York |
| New York | |
| United States | |
| Revenue | 5. 5 billion USD (2018) |
| Subsidiaries | Avon Cosmetics Ltd |
| Avon Canada Inc | |
| Address | Merkez Mahallesi, Tekfen Kağıthane Ofispark, Bağlar Cd. No:4 D:A Blok, 34406 Kağıthane/İstanbul |
| Hours | Closes soon: 4:45PM ⋅ Opens 7:45AM Tue |
| Phone | (0212) 473 11 00 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 887252 |
About Avon Products
Avon Products, Inc. is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5. 5 billion worldwide in 2018 It is the fifth-largest beauty company and, with 6. 4 million representatives, is the second largest direct-selling enterprise in the world.
Where is the Avon Products
Avon to open physical shops in the UK for the first time
The cosmetics brand famous for its doorstep slogan " Ding Dong , Avon calling! " is about to open physical stores in the UK for the First Time .
Women wanted to " touch and experience" the products they were buying, Avon said.
For many years the global beauty giant relied on an army of door-to-door sales reps, who could demonstrate their wares first-hand.
But recently the Covid pandemic accelerated a shift to online sales.
Now, in a change of direction, the 137-year-old retailer is adding physical stores to its arsenal of sales tactics.
As well as the UK, it will launch outlets in Brazil and South Africa . It already has 63 stores in Turkey.
The Company is looking for ways to follow women " wherever they spend their time" said global chief executive Angela Cretu, describing The Move as an " exciting new chapter".
The UK stores, expected to open over The Next two months, would be based in " neighbourhood communities" rather than on traditional High Streets, Ms Cretu said, and would be " mini beauty boutiques" showcasing a selection from Avon's range.
The Company is also expanding its presence in Superdrug stores, following a tie-up in September which sees Avon Products sold in selected branches of The Pharmacy chain.
Avon's experience in Turkey suggests that physical stores could boost business for local door-to-door sales reps, who would be offered training to run the new outlets as franchises, Ms Cretu said.
" We want to give women the opportunity to open a business, especially in areas where it is not so easy for them to launch a start-up, " said Ms Cretu.
Related TopicsSource of news: bbc.com
