Ava DuVernay

For years, black deaths at The Hands of police gone unnoticed in corporate America. But This Time , as demonstrators pour in the streets all over the country by The Killing of George Floyd, companies speak out.

Sportswear giant Nike was one of The First to jump into the fight with a Social Media post, twisted his "Just Do It" - not to say the slogan: "once you do it. Not saying it's not a problem In America ".

"We stand in solidarity against racism and violence" on YouTube a few hours later posted.

31. May was flooded The Internet .

"We see you and are posted with them," cosmetics brand Shiny on Twitter. "I'm appalled", said The Head of investment giant BlackRock, together on LinkedIn. The boss of the car manufacturer General Motors said that she was "impatient and indignant".

businesses affected by the looting that has taken place, in The Chaos of the demonstrations to Stand in.

"property", can be replaced, people living fashion designer Marc Jacobs posted on Instagram.

activists say that the corporate effusion is a welcome change from earlier eras.

"It's quite heavy," says Jade, Magnus Ogunnaike, Deputy senior campaign director, Change in color follow established, a racial justice organization in the year 2005. "There was a time, five years ago, as corporations. would not say that black lives matter for a billion Dollars . "

The show of support, many eyebrows raised - especially when The Company in question has a chequered record when It Comes to their own treatment of black employees.

L'oréal' s post to say: "the talk is Worth It ," drew a scathing response from the British model Munroe Bergdorf , where The Beauty giant fell from a campaign in 2017, after you wrote about White Supremacy in the Social Media .

"I'm SO angry," the transgender activist wrote on Instagram. "Where was my support when I spoke? I Am disgusted and am writing this in tears".

According to The National Football League , called for "action," filmmaker Ava Duvernay hits, that The Statement was "beyond Hollow + insincere", noting that The League barred only two years of kneeling during The National anthem at the games, according to athletic Colin Kaepernick did this in protest against the brutality of The Police .

later moved away from the policy. And on Friday, Commissioner Roger Goodell commented on again.

"We, the NFL, to admit that we were wrong not to listen to NFL players earlier and encourage to speak out and peacefully protest," He Said .

The other sound is A Sign that years of activism following the deaths of black men such as Trayvon Martin and Philando Castile pays off.

Found that 57% of Americans believe that The Police are more frequently the use of Deadly Force against a black person than a white person, compared to 43% in 2016.

While the companies will remain reluctant as ever to wade into the controversy, the extent of the demonstrations - started in Minneapolis on may 26 and since then has made international dissemination - to speak, an "economic necessity," said Dwayna, Hayley, a senior Vice President at Porter Novelli , a communications firm, the companies with advice on how McDonald's and Pepsi.

"What drives this is The Understanding that if we don't take care of The People we serve, we could lose market share," she says. "It's a strategic movement. "

companies are also movably reputation among employees and potential recruits, says Brayden King, a professor at Northwestern University 's Kellogg School of Management, who says that the internal work of the groups often play to alter a crucial role in getting corporate cultures.

come As more and more companies to the front, it increases the risk, not to mention, he adds.

"There are many business leaders that are genuinely likeable. It is also the distrust of the on the wrong side of the issue-and that your reputation will be damaged," he says.

"At this point, there is more risk in not louder than the voice. to show "

In the endeavor, there is action behind the statements of some companies, including Walmart, Disney, Facebook, and Shiny, have committed donations to black organizations like the NAACP, or launched new diversity efforts.

Lego stopped advertising for the toys, the function of The Police and the White house, while the co-founder of Social Media site Reddit stepped down from the Board say he should be replaced by a black candidate.

Also with the obligations, the majority of companies are still playing it safe, said Steve Callander, professor of management at the Stanford Graduate School of Business.

a Few executives have directly criticized The Police , or the White house, despite diverging significantly in tone with President Donald Trump , who focused his remarks on the completion of the demonstrations. On Social Media , many of the posts look the same, with a white font on a black background.

"That's pretty much normal things," says Prof Callander, adding that the non-controversial nature of the support is to limit likely, how much brand loyalty will generate.

"What you are trying to do is create an authentic connection with your customers and to be their public and authentic, it is too expensive," he says. "The big gain in talking about social issues and just because it is a disadvantage. "

the Ms Ogunnaike is now working on a campaign to push companies back up their words with concrete actions.

she thinks that the next step would be to support companies, cuts to police. This corresponds to the demands of many protesters, have urged local governments to reduce spending on programs that have supplied police with military equipment and other weapons.

enterprises also need to improve pay and working conditions for black workers, a disproportionate share of low-wage workers, she adds.

"We have never been so many companies make statements," she says. "But what is the most important, as these protests continue, that companies go beyond the statements. "

Source of news: bbc.com