Annie Murphy

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Even if you haven't watched it, there's a good chance the characters of Schitt's Creek have turned up on your Phone - in your social feeds or in your WhatsApp groups.

The TV Show has won prestigious awards and critical acclaim, But some of its most Successful Marketing has come from memes.

" I feel like The Internet world almost caught on before the TV world did, " the series co-creator and star, Dan Levy , tells Radio 1 Newsbeat.

The Show is shown in dozens of countries around The World , and has proved irresistibly binge-worthy.

" We had an incredible Social Media manager through The Canadian Broadcasting Corporation, " says Dan.

" He was the person who initially put up all of that content online. I think it was The End of season two or three when he mentioned one meme or gif that had been viewed a billion times. "

If 2020 were a Schitt's Creek meme

— Rachel Severson (@rachel_severson) The Bbc is not responsible for the content of external sites.

Did you ever notice that there's a Schitt's Creek meme for every occasion?

— Mark (@kramehr) The Bbc is not responsible for the content of external sites.

Everytime I say Ew, my inner Alexis Rose wakes up! ??‍♀️

— Madame Query (@PratimaSirohi) The Bbc is not responsible for the content of external sites.

If you've only seen the out-of-context internet stuff then it's probably time for a quick explanation.

Dan plays David Rose , The Son in a billionaire family who lose everything and end up living in a motel in a remote American town.

David is used to a completely over-the-top life in his luxury New York apartment But , all of a sudden, he's sharing a motel room with his sister, Alexis, who's played by Annie Murphy .

Initially, The Audience wasn't supposed to like the Rose Family .

" We had the luxury of spending an entire first season showing who these people were in order to slowly, But surely, reveal who they are becoming, " says Dan.

" I'm very grateful that people stayed because The First season is showing these characters at their worst, " he adds.

Dan's just released a book called Best Wishes , Warmest Regards: The Story Of Schitt's Creek which looks at all six series and 80 episodes of The Comedy .

He's written it with The Guy he also co-created The Show with: his Real Life and on-screen dad, Eugene Levy .

The Show 's cult following even helped write The Book with fans " knowing more about The Show " than Dan did.

" It's both embarrassing for me and a compliment to them, " he says.

" There was one Instagram account called Schitt's Sheets which documented in great detail, through a variety of spreadsheets, information about Our Show - from The Number of times that people hugged each other, to the various variations that I wore my rings, to The Number of times that Alexis said 'ew' in The Show . "

Alexis only says " ew, David" a handful of times in the entire thing, So What 's become a catchphrase of hers in The World of memes isn't actually a massive part of the TV character.

" I think that's the big revelation for a lot of people as they think it's been spoken 1,000 times, " Dan says.

" The Truth is She Said things like 'ew, stop' or 'ew, no' a lot more. "

As well as internet legacies, Dan wants his Show to be remembered for other reasons including David's pansexuality - which means he's attracted to people regardless of their gender.

" A lot of the stories I see representing my community are cautionary tales or lessons to be learned, or something that's kind of heavy handed and waterlogged with messaging, " Dan says.

" Very rarely do members of the LGBTQIA+ community get to see themselves represented in really hopeful and happy ways.

" It's about presenting people for who they are, and allowing people to see Those People and warm to Those People and love Those People . "

Dan also let Newsbeat in on something fans have been wildly speculating about since a picture surfaced of him out to dinner with Antman star, Paul Rudd , a few weeks ago.

People hoped The Meeting might mean Dan's in The Third Antman film - But they were wrong.

" What came from that photo was essentially that I look much older than him, that We Are best friends and that I Am in Antman 3," he says.

" Unfortunately, he is not younger than me, We Are not best friends and I Am not sadly in Antman 3. "

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Source of news: bbc.com