Angel Customers & Demon Customers: Discover which is which and Turbo-charge Your Stock photograph

Angel Customers & Demon Customers: Discover Which Is Which And Turbo-charge Your Stock

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Originally published June 2, 2003
Authors Larry Selden
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ID2149889
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About Angel Customers & Demon Customers: Discover Which Is Which And Turbo-charge Your Stock


One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. . . .

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