Alex Freeman
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Born | London |
| United Kingdom | |
| Movies/Shows | The Keeper |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3378972 |
Alex Freeman Life story
Hovis 'boy on the bike' returns to Dorset hill after 50 years
By Daisy StephensBBC News
The original Hovis " boy on the bike" has returned to The Scene of The Iconic advert 50 Years after it first aired.
Carl Barlow was 13 when he starred in the commercial, pushing a bike with a basket of bread up Gold Hill in Dorset.
The advert was once voted The Most iconic of all time, and the cobbled Shaftesbury street went on to become a popular tourist destination.
Now 64, Mr Barlow said the advert was a " huge part" of his life and he was " delighted" to recreate it.
The original advert was directed by Sir Ridley Scott and aired for the First Time in October 1973.
Set in post-war Britain, the young boy is seen struggling to push his bread delivery bike up the steep slope before free-wheeling back down, accompanied by a brass rendition of Dvorak's New World Symphony.
It stole hearts across The Nation , and a poll by Kantar saw UK consumers vote it The Most iconic and heart-warming advert of all time.
Mr Barlow returned with a new Hovis " boy on the bike" - 11-year-old Alex Freeman - to complete the short journey again.
" While it's harder to make it to The Top of The Hill today, The Ride back down is still just as great, " Mr Barlow joked.
Claire Parlour, marketing director at Hovis, said The Company was " honoured" by the lasting impact of the advert.
" It's clear that the advert's core message of hard-work, family, the strength of community, and of course, delicious bread, still resonates with people today, " She Said .
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Related TopicsSource of news: bbc.com
