Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life
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| Google books | books.google.com |
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| Originally published | August 15, 2018 |
| Authors | Rory Sutherland |
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| Date of Upd. | |
| ID | 1953955 |
About Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life. " . . .
