Al Ries photograph

Al Ries

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Gender Male
DeathDied last year
Date of birth November 14,1926
Zodiac sign Scorpio
Born Indianapolis
Indiana
United States
NationalityAmerican
Children Charles P. Ries
Laura Ries
Job Author
Businessperson
Official site ries.com
Education DePauw University
DiedAtlanta
Georgia
United States
Date of died October 7,2022
Date of Reg.
Date of Upd.
ID497569

Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand
The Fall of Advertising and the Rise of PR
The Origin of Brands
Focus: The Future of Your Company Depends on It
Die 11 unumstößlichen Gebote des Internet- Branding
Bottom-up marketing
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Horse Sense: The Key to Success is Finding a Horse to Ride
Horse Sense: How to Pull Ahead on the Business Track
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Positioning
Marketing: The Importance of Being First
Marketing do góry nogami
Mind Your Marketing - the Journal of World Marketing Summit
Marketing Warfare
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Al Ries Life story


Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

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