Advertising Theory
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| Google books | books.google.com |
|---|---|
| Originally published | 2012 |
| Editors | Shelly Rodgers |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109973 |
About Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. . . .