Advertising And IMC: Principles And Practice . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Authors | Charles Wood |
| Sandra E. Moriarty | |
| Wells | |
| Nancy Mitchell | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2287353 |
About Advertising And IMC: Principles And Practice . . .
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. . . .