A Behavioral Theory of the Firm photograph

A Behavioral Theory Of The Firm

Book by James G. March and Richard Cyert
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Originally published 1963
Authors Richard Cyert
James G. March
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Date of Upd.
ID2416581
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About A Behavioral Theory Of The Firm

The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.

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