It sounds like just another urban legend -- a videotape filled with nightmarish images leads to a phone call foretelling the viewer's death in exactly seven days. Newspaper reporter Rachel Keller (Naomi Watts) is skeptical of the story until four teenagers all die mysteriously exactly one week after watching just such a tape. Allowing her investigative curiosity to get the better of her, Rachel tracks down the video and watches it. Now she has just seven days to unravel the mystery.
It's a record-setting spoil of Sports Victory - a massive championship ring for the Toronto Raptors Players , to mark their National Basketball Association title. And what says a crowning Victory More Than 640 diamonds?
Even superfan, Nav Bhatia, who has attended every single home game in 24 years, got one.
The biggest ring in NBA championship history depicts the Larry O'Brien trophy over the Canadian city's Skyline - The Iconic Cn Tower included, and All accentuated with custom-cut baguette diamonds - along with The Team jersey logo.
It has more diamonds than any other professional championship ring, The Most Diamond total carat weight, and the largest single Diamond - All Canadian sourced to commemorate the historic Raptors' Victory against the Golden State Warriors in June.
"Every Team wants to have a ring that stands out," he said.
Earlier this year, the New England Patriots unveiled the largest Super Bowl ring ever made to celebrate The Franchise 's sixth Super Bowl title - a bauble deemed a "masterpiece perfectly fit for a champion".
"The logo rests atop six Lombardi trophies, intricately set with 123 diamonds, each accented with a marquise-cut Diamond ," a news release about The Ring states. "The Trophies on The Ring top are surrounded by an additional 108 pave-set diamonds. "
So how did the time-honoured tradition of these bejewelled legacies start?
The National Football League 's Super Bowl ring began In Concert with the annual championship contest, though The First example in 1967 only had a single Diamond at its centre. It graced the fingers of The Green Bay Packers' Players .Some of the NHL's New York Islanders Stanley Cup Championship Rings
In the NBA, Rings were first handed out in 1947.Toronto Raptors guard Norman Powell looks at his championship ring
"I've never seen a small championship ring," he notes.
The prized Possessions - Physical Evidence of membership in an exclusive club of championship winners in professional Sports - Can also be an asset to Players later in life and there is a healthy market for their resale.No Rings in British football but Wayne Rooney received a special cap to mark his 100th England appearance
One of the Rings was sold for almost $400,000 (£311,000).
Mr Kanis says that key to the design of the Raptors' ring was to highlight the "story points" of the Victory - from the 74 diamonds on its face symbolising The Number of games won in the season to the Toronto Skyline in diamonds and gold.
There is no equivalent in the UK, says sport and culture columnist Matthew Syed , although Some Sports award caps to individuals for every international appearance. They have great sentimental value but, unlike the Rings , they are quite worthless.
"Tradition and ritual is very important in Sports ," he says. "Artefacts become imbued with a deep amount of symbolic meaning. "