The BBC
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| Originally published | July 28, 1977 |
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| Authors | Tom Burns |
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| Date of Upd. | |
| ID | 2922670 |
About The BBC
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Climate plan urging plant-based diet shift deleted
A government research paper recommending people " shift dietary habits" towards plant-based foods has been hastily deleted.
The Paper focuses on changing public behaviour to hit climate targets and also suggests promoting domestic tourism and portraying business travel as an " immoral indulgence".
It was deleted soon after publication by The Department for Business.
Beis said The Paper was academic research and not official policy.
" We have no plans whatsoever to dictate Consumer Behaviour in this way. For that reason, our Net Zero Strategy published yesterday contained no such plans, " it said.
The Behavioural Insights Unit, also known as the Nudge Unit - which is most known for its role in the design of the Sugar Levy and early comments on the pandemic " herd immunity" strategy - wrote the document.
It was swiftly deleted and has been replaced with a note saying it was published In Error , but The Bbc has obtained a copy.
In a chapter in the deleted document titled " Applications to Net Zero Policy" under the subheading " Diet Changes" researchers recommend following the example of the sugar levy with a tax on producers or retailers of " high-carbon foods" to incentivise " reformulation and diversification" towards more plant-based and local food types.
It suggests " building support for a bold policy" such as a " producer-facing carbon tax on ruminant products" - a reference to sheep and cattle Meat - however, it stats that an " unsophisticated Meat tax would be highly regressive".
The research paper also argues the government can begin to normalise plant-based food through its spending at hospitals, schools, prisons, courts and military facilities. It also states a " timely moment to intervene" diets could be to target people attending university of First Time renters.
'Learn one new recipe'However, the document recognises that " asking people to directly eat less Meat and dairy is a major political challenge, though positive framing and smaller asks may be possible (eg learn one new recipe)".
On aviation, The Paper suggests " much stronger carbon taxes" and trying to " shift social norms" to make in-person business meetings requiring international flights A Sign of " immoral indulgence or embarrassment".
Meanwhile, it says domestic tourism should be promoted to lessen consumer demand for international flights.
View commentsSource of news: bbc.com
