Taylor Swift

---

Lil-Nas-X-Old Town Road is the shortest Number One single since the 1960s

you cast back your mind, if you can, to the 2010s.

I know, I know. It seems like an eternity. The World is on The Brink of A War with Iran, and the Royal Family is ripped to shreds, But apparently the new decade began only 11 days.

The preceding 10 years is hardly a walk in The Park , either - and-spoke musically, it was a time of Innovation , turmoil and disorder.

Streaming is changing the way we listened to music, and music to change in response to the type, as we have heard. The Songs were shorter, genres bled into each other, and language barriers dissolved.

Watch all these changes, Charlie Harding, songwriter, and Nate Sloan, professor of music science. Before the 2010s, they had snobby about Pop Music . Then, on a Road Trip , you heard Carly Rae Jepsen exquisitely catchy Call Me Maybe is.

you were impressed by the way Jepsen is going on, they create their expectations of the melody and the arrangement, the feeling of awkward nervousness, as she asked a guy out on a date.

"Jackson hesitates, before you sing The First word of The Chorus , 'Hey,'", they explain. "It is unexpected, But effective, as she's working the courage to say your piece.

The choir of the underlying chord progression, reinforced this feeling, consciously avoiding The Song is harmonious "home" in a way, the feel of The Audience "recklessly unmoored," they add.

Inspired by Jepsen's masterpiece, The Duo has a podcast called, started in the year 2014, the dissection of the musical concepts, the study behind hits such as, and, um,

Now you have a book with the same name with the subtitle "how Pop Music and why it matters" - with each Chapter, which is a fundamental principle of music through the prism of a single, ubiquitous banger.

to discuss this as We are in The Last days of 2019, ten years biggest musical trends, and how they shape our experience of music.

1) The anti-Chorus Katy Perry 's Dark Horse is a black hole where there should be a choir in The decade had its fair share of memorable hooks, from Pharrell to Sia But choirs an Identity Crisis during the decade suffered

Take, for Example , Katy Perry . The Bridge and builds in anticipation of a climax (Perry even sings "builds are you ready for a perfect storm?") But if you should be the bit where the choir, The Song disappears down a black hole and you are left with a spooky synth riff over a pounding Bass Drum .

"This was one of The Most surprising findings That we found in the research, the podcast and to write the book", Sloan. "Since the 1960s, it is a principle of Popular Music , all the songs follow the verse-Chorus format, But The Last decade has seen a real shift away from the dominance of the choir. "

In her book, Sloan and Harding trace this phenomenon back to Rihanna and Calvin Harris we Found Love. Published in 2011, The Song initially behaves like any other Pop Song , with a verse-Chorus structure, Singing culminates in Rihanna The Hook , "we love found in a hopeless place", four times.

But Harris, something unexpected has: Instead of circles, around the second verse, the ratchet voltage climb like a roller coaster to the top.

As a synth, increasing in pitch and snare-drums rattle, the anticipation rises to 1'08", there is an Almighty crash and The Song of the elements to combine in a single, fist-pump groove. And it is this section That More Than Rihanna-hook, That is the energetic climax of The Song .

This Technique - the build-and-Drop has been borrowed from dance music, But compressed the Pop fit format, prompting Sloan and Harding baptized it "Pop Drop ".

"What is fascinating about the Pop -drops, it helped the ears of the people to a new Song form," says Harding. "It made The Audience more pleasant to hear, things That don't fit into the dominant structure in The Past 75 years. "

And so we end up with songs like Dark Horse or Ariana Grande , or The Chainsmokers ', where the choir is no longer the center, the point of The Song

"For me, this is The Most exciting development over The Last 10 years - the disintegration of the choir, and the slate of options for artists in The Future ," says Sloan.

"It is very hard to Do Something ," chips in Harding. "Think about drama, for Example - it is difficult to find a game That is not about three acts, because the form is often The Thing That gives us comfort.

"So, even though the Pop -Drop could be more of a mid-2010 phenomenon, it is very important in terms of how it is to interference in the standards. "

2) started Songs, shrinks The average length of a Song was 20 seconds over the decade, According to a study, the average length of a Song on the Billboard Hot 100, fell from 3'50" in 2013, to over 3'30" in the year 2018 - and the trend seems to be accelerating. Last year, Lil-Nas-X s has been one of The Music 'biggest break-out stars, thanks to his viral hit, a Song That is only 1'52" long.

the pressure on The Song , the duration, everything is up on the streaming.

"Streaming services, stimulates to listen to a whole Song , because That is how they calculate the payments," explains Sloan. "And if you listen to the whole Song , it increases the likelihood That you will list on a playback. "

of The Other streaming services pay artists per Play takes regardless of how long a Song . So every time someone is stream Kanye West 2010 nine-minute epic, it is the same revenue like a game of three-minute produced-for a long time. It is no surprise That his latest single, the follow God, watch at 1'45".

"The trend towards shorter songs," "people are doing two or three things at the same time, and if it is not three minutes in a Song , and it's almost over, you are likely to skip to the next Song , and That 's just The Truth . "

This is not the only impact, the streaming to The Song structure. Intros are shorter - Some songs are even open with a blast of The Chorus and fade-outs a thing of The Past .

"fade-out, just like a long intro, is another way to lose the attention of the people," says Harding. "It is a question of maintaining attention all the way. "

"What's the famous saying in playwriting? Enter late, leave early," adds Sloan. "Maybe it's similar to the Pop -songwriting. "

3) Sing like you speak of "Drake, constantly oscillating on The Edge of the rap and to speak and sing," says Sloan, the hip-hop the dominant form of music, bleeding the stylistic tropes began in Pop . As a result, they employ listening to artists such as Taylor Swift and Ed Sheeran , the rhythmic cadence of rap, often in melodies.

The technology of their songs, the intimacy and immediacy - it feels like you're raised - and if you climb the scale in The Chorus , it's like a sun light piercing a Darkened Room .

Sloan traced the phenomenon back to the Outkast 2003 hit single

"We found this amazing quote by Andre Benjamin, who said he was really nervous to release That Song to sing because at the time the idea of a rapper, was unthinkable," he says. "Now, if you fast forward 16 years, it is on the agenda. so, we can really see him as setting the template.

"The Other important link in this chain is Kanye West ' s, which really led to the use of car-to-sing tune as a way for rappers That might not be comfortable to share their beautiful voices with The World .

", And through these two developments, you get an artist like Drake, constantly oscillating on The Edge of the rapping and talking and Singing - which in itself is an old technology - in the Opera, it would be called chanting.

"So it is a relatively new development in the Pop , But one That is perhaps more roots in the history of classical music. "

4) got a Beyoncé to Radiohead , there first, But Beyoncé popularized the idea of the surprise Album , released On December 13, 2013, Beyoncé upended The Music industry. Without Warning and without support, let you a whole Album - the self-titled Beyoncé, accompanied by 17 music videos.

Three years later, she is back with a lemonade, a visual Album That addressed black identity and female empowerment; and indicated That her husband, Jay-Z had been unfaithful.

accident or by design, the record was The First part of a triptych, with Jay-Z responded on 4:44; before the loving couple reconciled on a joint Album and tour, with the title of Everything.

"It's not a great Example of how an artist today is not only a musician, you are entirely inter-textual," says Harding.

"Our relationship with Pop acts not only about The Song - the video, the live tour, it is about the mediation of the Social Media . It's those elements That bind us all to the artist.

"If viewers miss in The First couple of days, it's hard to get back to. "

5) the resurgence of The Dembow rhythm

katy perry, beyoncé, drake, calvin harris, billie eilish, taylor swift, lil nas x,music, streaming

Source of news: bbc.com