Stella McCartney

The Bbc , the weekly-in-chief-series-profiles of various executives from all over The World . This Week , we speak with UK-based Serbian fashion designer Roksanda Ilincic .

I speak, to Roksanda in her East London studio, surrounded by the unusual, colorful dresses that your name.

But the coronavirus pandemic means that we had to refer to our interview, to a chat over The Phone , where she shines in her passion for design by, in addition to their distress at the current situation.

"It is a very sad and difficult time," she says. "We will do Everything to question -how we and our families are going to survive, and our company as well.

"Unfortunately, this is the time the greatest low point in my career, and I hope, together, we will find some answers to. "

now, how do you lead a team of 35, during the design of the home? With the difficulty of Roksanda says.

"It is not easy, because in the design-a lot of things in 3D, so you have to judge things on a model, and see how you look in any direction - it's very tactile. "

the UK was the Serbian designer is a home for More Than two decades after they are enrolled in a Master's degree in fashion at the prestigious Central Saint Martins college in London. Born and raised in Serbia, she knew only one person in London, when she started in her early 20s.

Despite their "zero" - Mode contacts, Roksanda self-titled designs, the go-to look for some of The World 's most Famous Women .

Michelle Obama and Kate Middleton , The Duchess of Cambridge, are long-term supporters of your brand. While Meghan Markle one of your designs worn on your 2018 tour in Australia with Prince Harry . Prompt Versions sold out, prompting a variety of High-Street lookalike -.

"If you see how many different Women - The Duchess of Cambridge, but also other incredible Women to me, I Am very proud I can appeal to the Women , the says diverse, not only in personality but in body shape and style," says the designer.

Accordingly, Roksanda worked together, on a plus size collection, and says that she is inspired more by her mother and Her Daughter than with their Famous Fans .

When the discussions turn to the UK again, post-coronavirus, The Fashion industry can not be at the top of The List .

However, the industry and employs almost 900,000 people. This is a larger workforce than the Auto industry, such as Roksanda points.

And the Mode is not The Bubble , the faith some of us, she says. Look at Christian Dior , whose feminine, opulent designs at The End of the second World War were a direct response to the dark, functional clothing worn during The Conflict .

"clothes are worn to protect us, like a uniform. But fashion is something else entirely. It is a mirror of society and what is going on," says Roksanda.

"In tough times, Some People want to pull people back and go to the basics, while others want to dream and escape. Fashion packs, and answers both of these needs. "

Roksanda work is a mirror image has always been their major worry, all The Way Back To your Saint Martin 's-studies, where the "terrible homesickness" for Serbia inspired her designs.

"The colors, I Am so well known, came out of a longing for My Country . Back Home we wonderful strong sun and the colors burst from the nature, and I wanted to bring these elements into my work, to remind me what I'm missing," she explains.

Despite this desire - and The Fashion world frosty Reputation - Roksanda says she is welcome in London, a city of "unlimited possibilities".

was completed After graduating from Saint Martins, she got financial support from The British Fashion Council "NewGen" scheme. Sponsored by fashion store chain Topshop, it back new Designer.

Then in 2005, Roksanda the London Fashion Week -made debut, presented 11 dresses. Her Reputation and sales grew from there.

Additional features:

Today, how to your Saint Martin peer, Stella Mccartney , Roksanda has become synonymous with The British fashion industry, and she now helps in a campaign for more British exports.

his status was cemented earlier this year, if you are looking to host your 2020 London Fashion Week show in The Grand surroundings of The British government in the Foreign and Commonwealth Office, to the of stars such as actor Cate Blanchett and Vanessa Redgrave .

Roksanda see the brand "real signature, which helps to stand out in a crowded market," says Chana Baram, a senior retail analyst at Market Research firm Mintel.

with Respect to the major luxury fashion industry, Ms Baram says, it is the execution was much better than the mainstream clothes, shoes and accessories market in recent years. However, she warns that the large-scale shutdown of Italy and China is a very big blow to The High -end fashion industry this year.

"luxury, industry, and all of The Fashion range, are a Big Hit in the year 2020," says Ms Baram. "For smaller companies it could be really hard work, but you will hopefully be able to get through and to have success, in the year 2021. "

Back To Roksanda studio, she says, to do that, if you want to be successful in business, or what ever you want to look good, you dedicate your life to it.

"There is this myth, if you look at someone successful that you think it happens quickly, or it was effortless," she says.

"But with each victory, many of the losses come, and you have to sacrifice things in order to win something. It is important, passion, conviction, and patience for something you really want to do, and not to expect things to happen Overnight . "

Source of news: bbc.com