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Paris Lees has outed A Brand Ambassador Is>for the hair care brand Pantene

People who are open and proud trans. As has proven to be a transgender regarded as not only acceptable, but wishful thinking?

"I never thought that trans People are to be celebrated in dignity," said Paris Lees . "When I was a kid, the only time I ever saw trans People in the media or in advertising, we were presented as objects of pity, derision, or disgust. "

The trans-rights activist and writer, spoke at the Fortune's most powerful women conference, where she was known as the brand Ambassador for hair care brand Pantene.

Lees, who grew up in the Nottinghamshire town of Hucknall, is The First transgender to be a woman appointed by Pantene. However, it is far from the only transgender person as a model for a mainstream brand, with transgender men and women, including Valentina Sampaio , Chella Man and Andreja Pejić, employed by the likes of Victoria 's Secret, Gap, and Make Up For Ever.

"Always mean more trans to come, that a certain wokeness or hipness, that it is not always," says Susan Stryker , author of Transgender History : The Roots of Today's Revolution. "To show someone trans in a positive light as something that is desirable or normal, or acceptable is it to sell as a marketing of a subcultural chic, to, shampoo, or soap, or tequila, or what have you. "

How could this happen, and who paved the Way ?

April Ashley was outed as transgender by the Sunday People , 1961, April Ashley is thought to have been The First successful transgender model. George Jamieson was born in Liverpool in 1935, she had gender reassignment surgery in 1960 at the age of 25, and their striking appearance, and led to grace the pages of Vogue magazine.

she kept her past a secret, but her modeling career was cut short when she was outed by a tabloid newspaper, which aired on Sunday People in 1961, under the heading "extraordinary case of Top Model April Ashley :" her "secret."

"My agent called me and She Said , 'April , your career is finished. You will never get Another job in this town","

Tracey Norman , shown here in 2016, was a successful model in the 1970s, before he was outed African-American transgender model, Tracey Norman , who later changed his surname to Africa, a similar experience. For over 10 years she was a successful career, with her work, including a major campaign for Clairol cosmetics ad.

"as far as I know, Tracey Norman is The First trans model in the United States , we know," says the author of the work! A Queer history of the modeling.

But it was recognised outed in the year 1980, during a photo shoot for essence, a magazine aimed at African-American women. "All I know is that my work was finished and the day," "I just felt so excited about it, because it's my People and my community that did this to me - The Black community and the gay community. "

later, modeling In Paris , got worked, and was then set for an Ultra-glossy cosmetic display back in the USA. But the display has too much attention, she was recognized by, and struggled to get back to work.

Another 1980s model, Teri Toye was from the beginning open about their trans status and was "very welcome", Prof Brown says, although you work for the mainstream consumer clients, Caroline Cossey , also known as Tula, appeared in a Bond film and was The First transgender woman to pose for Playboy Back in the UK, a closet transgender woman named Caroline Cossey has been the head of The Fashion industry, climbing was under the name of Tula.

"Cossey, as a model, worked from 1975 to 1981, appeared in magazines such as Australian Vogue and Harper's Bazaar, and has extensive work as a model," says Prof Stryker.

she even appeared in the 1981 James Bond film " For your eyes Only, and in the Playboy next to the film of the other Bond girls. However, the film led out of the closet to their nature, by the News of The World in an article with the headline "James Bond girl was a boy".

"I was about to be destroyed overnight" "There was nothing I could do, and My Life was ripped to shreds, so I ran away. I hid from the limelight, because it was the only Way to feel safe. "

the job was offered again, but it was based on her transgender status, and she felt that she was shown being "like a freak". She has also written a book and countless interviews, in an effort to raise awareness about trans issues, but hidden from the ramp to feel light again, like "a circus act".

Caitlyn Jenner , shown here with Andreja Pejić, is sometimes credited for a "trans tipping point" So, what has changed in the last few years?

Prof Brown says that the People refer to a "trans tipping point" within the popular culture, and you are sure this 2015, as a former Olympic decathlete Bruce Jenner.

"Also done other things in the United States , in particular in relation to the policy," Prof Brown says. "The Right wing has brought to the trans People , the question of transness in The Public consciousness. In the United States , you have very popular TV shows such as " Orange is the New Black, the trans actress Laverne Cox on her, and she was very outspoken and an advocate for trans People . "

Laverne Cox rose to prominence in the Netflix series Orange is the New Black Prof Stryker says of the setting, someone who is as trans - "is a political comment of a type, the flags, the a certain kind of progressive, woke up mentality".

"you are to say with a disability, or fat, or transness, or ethnic diversity as a Way to" our product fits with their progressive, woke up, metropolitan, hip, progressive views'. "

In fact, according to its marketing chief Ed Razek trans said models should not be converted, the in his shows. The lingerie brand has since, has who.

Victoria 's Secret cast Valentina Sampaio , after they said before, it would be working with transgender models, Jay McCauley Bowstead, a lecturer at the London College of Fashion, believes that Social Media "provided a space that may arise due to the different representations".

brands and magazines, meanwhile, can look old-fashioned, he argues, if they do not, reflect the diversity in the Social Media .

"I think that's one reason why maybe brands and fashion weeks and catwalks and magazines of the representation of the People change," he says.

Chella Man already has his transition on YouTube, where he 235,000 subscribers He name Chella Man and Krow Kian, as two prominent transgender male models.

"Somebody like Chella Man did, actually, The American brand posing for The Gap . You can't get much more mainstream," he says.

"interesting that he's reasonably buff and muscular, but he is out with his shirt, so that you can see the scars on his chest. He sometimes wears, quite androgynous clothes, and I think this is fascinating, because I may have marked a moment in which trans guys feel like 'don't have to conform to this very narrow model of masculinity'. It's not about "passing" in some very narrow Way . "

Andreja Pejić began her career as an androgynous male model Andreja Pejić is Another example of a model that is not in accordance with gender norms. She started her career almost a decade ago, Andrej Pejic, an androgynous male model. Pejic had gender reassignment surgery in the year 2013, in spite of how it, perhaps putting their career.

"It was definitely a lot of 'Oh, you're gonna lose what's special to you. You're not going to be interesting, more'," She Said . An agent apparently told her: "It is better to be a hermaphrodite, a transvestite. "

Despite the warnings, she continues to be one of the leading model and has branched out into movies, recently appearing as Claire Foy is the love interest in The Girl in The Spider web.

April Ashley MBE for services to transgender Equality , appointed in 2012, So What happened with April Ashley , Tracey Norman and Caroline Cossey , models, the lost work, after he's outed as trans?

Norman was at the age of 63 years, The Face of a new hair colour campaign. Cossey, the trust found, to come back into the spotlight, will appear next to Caitlyn Jenner and Laverne Cox in the documentary, The Trans-list. And The Once -outlawed Ashley has featured in a and in 2012 was appointed MBE for services to transgender Equality .

Paris Lees was elected as a Pantene Ambassador, in addition to boxer Ramla Ali and model and broadcaster Katie Piper Prof Stryker believes increasing representation of trans People is positive, but warns that it is "not enough".

"I would not want to say, 'Oh, Paris Lees has Pantene commercial, The World is now safe for trans People '," she says.

"Positive representation of trans People can be a good thing, but it is not so, it is a change in the law or transphobic.

"It's a good thing, but it is a small part of the big Picture . "

gender, hucknall, advertising, transgender people, fashion, caitlyn jenner

Source of news: bbc.com