Lost

The Range has discontinued weight-loss countdown coin savers in The Shape of a bikini and a Wedding Dress , after complaints over sexist body shaming.

The Wall plaques include slots to stash £1 for every pound of weight Lost - up to 40lb (18kg) on The bridal version.

Emma Conway saw The items and asked if There were any for men. There were not.

She Said : " I left The Shop shaking. In 2022 a large chain is feeding into The Narrative that women need to be smaller, to drop a Dress size. "

The retailer told The Bbc it had not set out to offend customers and would not be stocking either product again.

Ms Conway, a digital creator, known on Social Media as Brummie Mummy of 2, told her 147,000 Instagram followers she did not have an issue with people wanting to lose weight for a variety of reasons.

" But I asked if There was one for men. Maybe a 'Lose Chunks To Fit In Your Trunks . ' There wasn't, "

" It was just for women. To get a bikini body. And to fit in a smaller Wedding Dress . . To put A Sign in their houses which they would look at each day, " She Said .

" To help them get ready to go to The Beach . The motivation is not to get fit and healthy. But to shrink themselves. Remember ladies we need to be tiny. "

She added: " Anyone reading this, remember How To get a bikini body is to…buy a bikini. And put it on your body. "

The Range told The Bbc in a statement: " We appreciate that every 'body' is 'bikini ready' all The Time , but some of our customers have found this a fun way to help them reach a goal. This product has, however, now been discontinued and we will not be stocking it again. "

Brummie Mummy of 2's post attracted More Than 10,000 likes and hundreds of replies.

Among them was author, writer and podcast host, Alison Perry who wrote: " This makes me so angry! "

" The Range this might seem harmless to you but it's really not! " she added.

" You're perpetuating The belief that women have to fit into a narrow beauty ideal to be acceptable. It's dangerous.

" Walking past this in one of your shops could trigger someone and set them off down a path of dieting or disordered eating. Not ok. "

Instagram user pushingapianoupahilloftreacle wrote: " I saw these The Other day I could not believe it! Utterly amazed that they are allowed to sell this trash! I will be happily wearing my lovely size 18 bikinis this year with pride! "

There were also replies from women Who Said they did not have a problem with The idea of The Wall plaques as motivational tools.

But said they would prefer them to be gender neutral and not tied to events like a holiday or wedding.

The Range had advertised its pink spotty bikini wall plaque on its website as " a fun and unique way to save money and get fit" and suggested " you can treat yourself with The Cash when you reach your target. "

A similar plaque in The Shape of a Wedding Dress had The Words " weight loss journey" at The Top .

The Range 's website said: " Save up The pounds as you slim down to your goal weight for The Big Day with this Dress Size Pound Countdown Plaque.

" Shaped like a Wedding Dress with 40 coin-shaped slots, you can place a pound in each one as you lose weight for your Special Occasion , meaning more money spending money for your honeymoon! "

This is not The First Time The Range 's weight loss countdowns have attracted criticism.

In October, The Independent reported that eating disorder charities said The items "

And in 2019, The Sun reported that they "

When The Bbc put Ms Conway's comments to The Range it said: " Occasionally we do inadvertently offend customers, although this is not something we ever set out to do. "

The retailer said it had decided to stop selling The items although both were still available on its website at The Time of publication.

Source of news: bbc.com