Gwyneth Paltrow

The "surprise" engagement from Instagram influencer Marissa Casey Fuchs and her fiancé Gabriel Grossman was referred to a specifically marketed event.

A report of someone approaching brands to sponsor the commitment of the couple to travel around The World to celebrate their marriage plans.

A publication asked whether it was

The 30-year-old was proposed in the shock on your Insta-history as her fiance.

But the goods have been sent to the various companies that would be detailed to visit each Position in the pair, and what would you do while you were there - also some of the things that you want to share on your Social Media .

in marketing, a deck is a series of slides describes a plan, why someone might want to work with them, and how a collaboration could benefit another organization.

In a statement via E-Mail Marissa sent denied that The Proposal had been sponsored.

she says her Best Friend created to use the deck as a "guide to content creation", and for "Close Friends and family, during The Engagement ".

she says a gift paid for "every inch" of The Proposal , but added: "The people who are in any kind of gift giving" known me for years, and they were really excited for me. "

Marissa has nearly 200,000 followers on Instagram and is the Director of brand partnerships for Gwyneth Paltrow business Goop, so know how this industry works.

But it's not just high-flying branding experts such as Marissa, to do things Like this with your Social Media .

It happens on all levels.

"I've never seen a deck that long, but I have absolutely decks received from factors of influence, especially This Week , where you will be pitching what you can offer to the brands," says Alfie Green, a Social Media strategist who works with experts in the UK on Creative Nerds.

Marissa's Instagram history, which stayed at the time of writing, the name and the tags of hotels, stores she was shopping and emotional videos about how she was overwhelmed by The Experience .

Alfie says that in a crowded market, experts are becoming more business-minded and sponsorship opportunities around life events become more common.

"I think you're going to see that more and more factors of influence, more business intelligence," he adds.

"you were in the same way you sell a product or operate a business, and I think we will see more of that happening with experts. "

He says factors are also to promote the cut of the setting agent to itself - instead choosing to approach companies, the fact, directly, as Marissa and Gabriel apparently.

There are all kinds of options Out There - even Sherif Lanre, was kicked out of the signed in this year, the island of love within a few days, an offer to promote A Brand of car air freshener, on his Instagram.

In the UK there are now strict rules on how to promote the opinion-makers and prominent things on your Social Media accounts.

This is why you will see people with the hashtags #ad or #gifted on posts about what you claim, your new favorite brands.

But this is something Alfie says, the trailer must be careful when you scroll through your feed.

"It is, in fact, the key to remember is that these experts earn money and survive, because this brand has," says Alfie.

"Be careful of the content they advertise. Just because you're sitting there and you have promoted it, does not always mean that you will Like it or that you would Like to. "

Alfie says that for many Social Media strategists and their customers, authenticity is important.

If it is not, errors can happen, as in the case of the Little Mix copied and pasted the instructions in a post in the promote your own perfume.

But whether it is involved in a girls group or an influencer always, Alfie says, it is important to remember, there's always a distance between the famous people and their followers.

"It's really important to remember that you are not supposed to be friends, and says with them in Real Life ," Alfie.

"It's not a Real Life relationship where you can actually say, you take something away from him. "

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Source of news: bbc.com