Grand

Unloved cast-offs, Togo, markets, charity shops in Europe sent a Second Life through a canny-vintage dealer In Paris .

"you send them to Africa, and most of what we need is not Here - such as coats and furs. I choose it with my boys, send it back to Europe, and we sell it," says Amah Ayivi.

a Lot of unsold stock to charity, it is shop, donations, costs less than $1 (£0. 81) each.

"Mostly, what I want, the people don't buy," says Mr Ayivi.

Still, some pieces are going to sell for less than 200 euros ($220; £178) to its Marché Noir concept store in the French Capital .

Most of the articles come from the Grand Marché de Hedzranawoe, a major hub for the trade in used clothing in Togo's Capital Lomé.

Mr Ayivi, who has lived in France since the age of 12 years, spent His early years in Togo, where he returned several times a year, to buy shares.

he says, He ships, the incredible four tons of clothing back to Europe any time.

"to find On The Floor you will always appreciate," says Mr Ayivi.

"The piece of clothing, I buy mostly is The Blue worker jacket, because it's something that you wear all the time. "

- the elements to be cleaned, restored and sometimes customized before they go on sale In Paris .

customers say that they Like the "unique" clothes and "global outlook," says Mr Ayivi.

"We don't try to educate with style, but to Show People what you can do, what you have.

"Give it to me, and I'm going to show you how you can wear it without buying Another One . "

consumers are increasingly using the question of the sustainability of The Fashion Industry

Perhaps Mr Ayivi, the concept of repackaging African chic from European cast-offs is an antidote to fast fashion.

images courtesy of Alexandre Bancharel, Amah Ayivi, Andrew Esiebo and Ijeoma Ndukwe.

Source of news: bbc.com