Ending The Management Illusion: How To Drive Business Results Using The Principles Of Behavioral Finance
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Originally published | 2008 |
Authors | Hersh Shefrin |
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ID | 1001250 |
About Ending The Management Illusion: How To Drive Business Results Using The Principles Of Behavioral Finance
The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. . . .