Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders photograph

Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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Originally published January 27, 1999
Authors Adam Morgan
GenresReference Work
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Date of Upd.
ID2294479
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About Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders


EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. . . .

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