Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Originally published | January 27, 1999 |
Authors | Adam Morgan |
Genres | Reference Work |
Date of Reg. | |
Date of Upd. | |
ID | 2294479 |
About Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. . . .