Claude C. Hopkins
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Death | 92 years ago |
| Died | Spring Lake |
| Michigan | |
| United States | |
| Job | Writer |
| Marketer | |
| Books | Scientific Advertising |
| My life in advertising | |
| Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter | |
| Scientific Advertising - the Original Text From 1923: Wise Principles for Marketing, Advertising and Strategy | |
| My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success | |
| Scientific Advertising Origins | |
| Sublime Finance Super Pack | |
| Scientific Advertising: Master of Effective Advertising | |
| Date of birth | January 14,1866 |
| Zodiac sign | Capricorn |
| Born | Hillsdale |
| Michigan | |
| United States | |
| Date of died | September 22,1932 |
| Nationality | American |
| Date of Reg. | |
| Date of Upd. | |
| ID | 621959 |
Claude C. Hopkins Life story
Claude C. Hopkins was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
Claude C. Hopkins Photos
