![George Ritzer](https://www.xwhos.com/photo/whois_george_ritzer_2019-03-05_0.webp)
George Ritzer
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry.