Crowd Control

Motivation is so powerful that, combined with a little science, it can improve the world. Behavior researcher/author Daniel Pink shows how persuasion can reduce stress, minimize annoyances, improve health and build happiness. Using hidden cameras -- and a bit of guilt, fear, shame and outright lies -- Pink gets New Orleans partiers to clean trash-filled streets, calms a crush of patrons at a Brooklyn pizzeria, and creates a "musical road" in New Mexico that rewards drivers for obeying speed limits. Pink's best-sellers are in 34 languages, and he has delivered more than 1,000 lectures worldwide. … MORE